Powering women entrepreneurs in Kenya: A Family Bank Kenya Case Study
Family Bank Kenya (Family Bank) is a woman-led Kenyan commercial bank breaking new ground in women-inclusive banking. This case study follows the development of their Queen Banking initiative, launched in September 2023 in response to the persistent financing gap faced by women. Queen Banking offers a distinctive service tailored to meet the unique needs of women customers through both financial and non-financial solutions.
This study:
Unpacks how Family Bank developed and operationalised the Queen Banking initiative – translating strategy, customer feedback, and national priorities into a winning proposition— and shares what others can learn from their journey.
Zooms in on the impact of Queen Banking on women entrepreneurs, specifically, to share the early signs of these clients’ business growth and financial independence. Beyond the numbers are real stories of women entrepreneurs who, with support from Queen Banking, are growing their businesses, building wealth, creating stability for their families, and impacting their communities.
Shares the impact of this offering on Family Bank’s business growth. Within two years, the bank saw a 39% increase in total deposits from women customers, a 19% growth in its women’s loan portfolio, and a 150% growth in the women in agriculture loan portfolio.
Their journey illustrates how tailored solutions, informed by data and grounded in partnership, can unlock business growth, financial resilience, and new opportunities for women entrepreneurs while delivering tangible results for the institution.
Family Bank Limited is a woman-led commercial bank in Kenya with over 96 branches countrywide. The bank provides an extensive range of MSME, retail and corporate products, with a lending range of USD 38 to USD 1.6 Billion under MSME and retail banking. Ensuring women find comprehensive solutions to their needs in Family Bank’s offerings is one of the prominent features of its five-year strategy as the bank forges towards becoming a Tier 1 bank.
Value for Women is a global advisory services firm with a mission to promote women’s participation and leadership in business, finance and investment around the globe, with a focus on emerging markets.
Aceli Africa is a blended finance facility designed to mobilise US$2B in private capital by 2030 to inclusive agri-SMEs in Kenya, Rwanda, Tanzania, Uganda, and Zambia. Aceli aims to bridge capital supply and demand in the agri-SME finance market by providing financial incentives to a marketplace of 30+ lenders to unlock their balance sheets for high-impact lending that might not otherwise meet their risk-return criteria.
